8 Tips for Managing Your Team Effectively

leadership in action

The role of a manager isn’t always smooth sailing. At the beginning of your career it’s likely that you were purely responsible for your work alone; when you become a leader, it is now your duty to inspire, lead, and motivate your team to accomplish a set of goals for the organisation. Not everyone is going to be easy …

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Social Media Marketing for Start Ups

Social media channels

Marketing has changed drastically over the last two decades. Online marketing changed the game; social media marketing broke it. Businesses can now go viral overnight, boosting them into the business stratosphere. These successes, although sometimes by pure chance, are often the result of good digital marketing, often specifically social media marketing. There are two fundamental …

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Why A Business Plan Matters

Creating a business plan from scratch

The rise of the start up has caused a change in opinion with regards to business plans. Where before no venture would even be considered without detailed analysis and a 5 year plan, now they are looked on almost with scorn. The modern entrepreneur does not plan, they act, they carpe diem. Yet there is …

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