In 2016 more than 45.9 million people had access to the internet across the UK, with that figure set to increase during 2017, therefore, it is extremely important that your company has an online presence. Although it is important to be online and available to customers, not everyone gets it right, so here are some handy tips that will ensure that your company has a successful online presence.
Be Responsive and Available
In the age of the internet, it is no wonder people use their smartphones for everything, only speaking directly with a human is they really need to. Therefore, to be a successful company you should have some sort of online presence, either having a company website or having different social media platforms.
One thing to remember if you have an online presence is to be available to your customers, you need to make it easy for your customers to contact you. For example, if you have a website make sure that you have a contact page, which will allow your customers to be able to interact with you. Another thing that would make your online presence successful would be if you had a ‘live chat’ area on your website where your customers can instantly contact you.
It is common for customers to use social media platforms to make direct queries and complaint, for this reason, you must provide quick responses. If you provide a fast, personalised response it will build your brand image as well as trust and loyalty with your customers.
Be Up-To-Date and Relevant
To keep your customers, trust and loyalty, it is important that you maintain your website and social media platforms. Make sure that you update the information you provide and make it as relevant as possible.
When your target audience visits your website or social media platform they are looking for relevant, up to date information about your company and what products or services you offer, so you must keep the information new and exciting.
If you keep your online presence relevant and informed, customers will come back by telling them your latest offers and deals, as well as any new products or services you might have. It will also portray the right image you are trying to convey to your customers.
Be Easy to Navigate and Understand
The world wide web can be sometimes difficult to use and navigate, and as people of all ages now have access to the internet, it is important that you make your site as user-friendly and easy to use as possible. This will not segregate anyone from your site, and make customers more inclined to visit your site again.
You need to make the different categories on your website clear and visible, as it will allow your target audience to navigate your site easily, again, making them more likely to re-visit your site.
Your Online Presence
If you follow these simple, but effective, steps when conducting your online presence, then you will have a successful and user-friendly website. Having an easy to use, up to date website will build confidence and loyalty with your customers as they will be able to trust your company.