In a world full of smartphones and 4G, it is important that your company is online and assessable. 72% of the UK population own a smartphone with over 32 million Facebook users in the UK alone, therefore, it is vital that your company is prominent on different social media platforms.
Excellent Way to Market Your Brand
Due to the huge volumes of people that use the internet and have access to different social media platforms, it would make great marketing sense to have your company on as many social media as possible. Having your brand active on social media allows you to reach huge amounts of customers and potential customers as throughout the world there are over two billion active social media users.
Having a social media account allows you to market new products and services that you offer, both quickly and efficiently. Things on the internet spread fast, so once you post on social media it will be seen by millions of potential clients extremely fast.
Studies carried out have found have found that social media allows you to connect and engage with your customers on a one to one basis.
It Is Cost Effective
Marketing can be extremely expensive for a company and produce minimal results. Social media is a cost-effective way to reach your target audience and promote your business. As mentioned, there are millions of social media users around the world, therefore by having your own company social media account you will be able to target your customers and potential customers simply and effectively.
Social media is all about ‘word of mouth’, if people ‘like’ your page on Facebook, for example, their friends will see that they have ‘liked’ your page and have a look at your page for themselves, creating more traffic and customers to your site.
Social media, in essence, is a quick and cost-effective way to communicate with your customers and market your business.
Communication Tool to Connect with Your Customers
Social media can produce many benefits for a company, one of them being a good communication tool. Having a social media account allows a company to directly engage with customers on a one-to-one basis, which will build relation with your customers.
The social media platform, Twitter, is commonly used by businesses to communicate and listen to any feedback from their customers. However, for this type of communication to be successful and benefit the company, they must be active on the social media site, responding to as many customers as possible.
The Importance of Social Media
For your company to thrive and succeed in today’s technology age, it is vital that you make your company accessible online to your customers. One of the easiest ways to engage with your customers is through social media as it allows you to connect with your customers as well as market your business. Social media is a cost-effective and efficient way to speak with customers and market your brand.