Why Having an Online Presence Is Important

Over two billion people have access to the internet and use it on a daily basis around the word, with over 42 million people in the UK owning a smartphone. These astonishing figures are set to rise in the years to come. For this reason, it is vital that you have your business available online and accessible to your customers.

Become Accessible to Your Customers

One of the first things that people do when they are looking for something is that they go onto the internet and search it, for this reason, it is important that your products and services are available online for your target audience. Any company looking to succeed should have an online presence, either having a website or a social media account.

Some small business might not think that they need an online presence but this is not true, no matter what size of business you are; small or large, you need to have an online presence that your customers can have access to.

Built Customer Trust and Loyalty

Being available to your customer online, will in time build trust and loyalty between you and your customers. Customers like to know that they can reach a company easily and hassle free either through a website or social media platform.

It is important to be available to your customers online, as this will build trust with the customer. To easily communicate with your customer on your website, having an instant chat area will take any hassle that customers might face with an email out and allow them to directly message your business. Also, instant messaging on social media platforms are an easy and quick way to communicate with your customers, again creating customer loyalty.

Social media is mainly used to build a relationship, for both individuals and businesses, as social media gives a company a voice. It allows your customer and potential customers the opportunity interact with your business, as well as giving you the chance to get to know your customers and target market.

Social media is one of the simplest, yet effective ways of marketing your brand and communication with your customers.

An Easy Way to Market Your Business

Both websites and social media platforms can be used as marketing tools as they allow you to send out information to thousands of people at a touch of a button. Using websites and social media can send out any promotions or new products/ services that you offer.

Using social media to market your company allows you to market your brand with creativity and originality. Social media marketing is both quick and easy, as well as being efficient.

Social media is all about word of mouth marketing, as the shareability of social media allows your customers to spread the word of your businesses to their friends.

Create an Online Presence for Your Business

There are huge benefits to having an online presence as it allows you to communicate with your customers on a personal level, market your brand and create customer loyalty. All of these factors can be achieved easily with the help of having a business website or social media platform.