As a business you will be fully aware of how technology impacts your business. In order to keep up with the rapidly changing digital landscape it is increasingly important to pay attention to how people are shopping and buying. 81% of people research a product of service before they buy it. That means that it is incredibly important that your customers are able to find you during your online searches. SEO is a major part of this and without properly utilising SEO Glasgow you cannot hope to compete in a fully digital market. There are various aspects which contribute towards successful SEO and some of the most important are keywords, content and link building.
Keyword Research & Its Importance
Keywords are the driving force between any good SEO strategy, and SEO Glasgow can help you understand these. In order to ensure that your customers are finding you for relevant searches you must first identify your relevant keywords. Keywords are simply search terms which people would enter into Google or a similar search engine. An example for this would be ‘sandwich shops in Glasgow’, this should return results which are most relevant to this and Google in clever enough to pick out the ones closest to your location.
More specific keywords (also known as longtail phrases) deliver more specific results. AN example following the same theme as above would be ‘vegetarian sandwich shops in Glasgow city centre’. Within digital marketing these have a higher level of intent and they tend to lead to higher conversion rates as it is thought the consumer knows what they want and is likely to follow through with a purchase, leading to a higher conversion rate.
Once you have selected the keywords which are relevant to your business and that have decent search volumes you should use them to optimise your website.
An SEO Glasgow Company Could Optimise Your Website Successfully
SEO can be a complicated and time consuming process. For many business owners, they are simply too busy to attempt to do SEO themselves. An SEO Glasgow company like Smarter Digital Marketing could ensure that the keywords chosen were relevant and with a high chance of conversions, they would then make sure that these keywords are used to optimised your website, by including them in the following:
- Page Titles
- Meta Descriptions
- Alt Tags
Once they have ensured that your website is optimised and full of well written, relevant content they can begin to build links. Building links helps to ensure that the Google spider bots which crawl the web looking for relevant results for a user’s search term. In building a healthy link profile, your chances of ranking highly in the SERPs (search engine results page) are increased significantly.
Although it may sound straightforward enough, it is increasingly difficult to keep up with updates from Google and to maintain momentum. SEO in Glasgow is a continuous process, one which needs time invested. It is for this reason that you could benefit from hiring and SEO Glasgow company. Either way, SEO is something you cannot afford to ignore as a business in today’s digital world.